Nestlé Lindahls Campaign Highlights Fitness Refuelling

Encouraging All Fitness Journeys

The new Nestlé Lindahls campaign aims to support fitness enthusiasts with a focus on refuelling at every stage. The high-protein dairy brand has launched a multi-channel animation campaign, emphasizing that not everyone follows an intense workout routine. This campaign highlights the role of protein-rich foods in supporting various fitness goals.

Promoting Protein-Rich Kvarg

The campaign encourages consumers to refuel with Lindahls‘ high-protein Kvarg. This product offers 15g of protein per pot, is fat-free, and low in sugar. Popular flavors include raspberry, vanilla white chocolate, and stracciatella. By promoting these options, the brand hopes to reach a broader audience and inspire healthier post-workout choices.

Multi-Channel Marketing Strategy

Running until 31 March, the campaign spans TV, BVOD, and social media platforms. The advertisement will appear on ITV, Sky, Channel 5, Channel 4, and the Food Network. This multi-channel strategy builds on Lindahls’ previous ‘Good Move’ campaign, which celebrated everyday fitness moments.

Connecting with New Audiences

Lindahls has already reached over two million households in 2024. The latest Nestlé Lindahls campaign aims to expand this reach by engaging both new and existing consumers.

Commitment to Fitness Support

Lactalis Nestlé Chilled Dairy marketing manager Matt Davis said: “At Lindahls, we’re committed to celebrating every daily decision that our customers make – no matter whether it feels big or small.” He added that the brand’s goal is to partner with consumers and help them achieve their fitness objectives.

Stay Updated on Retail News

For more updates on loyalty programs and retail innovations, explore more news on this website.