New Sustainable Seafood Brand Launches

Seremoni Fish, powered by Shinkei Systems, has introduced a new seafood brand focused on providing Michelin-star quality fish directly to local grocers and premier restaurants. This launch aims to revolutionize the seafood industry with an emphasis on sustainability, superior quality, and complete traceability.

Key Features of Seremoni Fish:

• Sustainability and Traceability: Seremoni redefines traditional seafood supply chains, offering a boat-to-plate obsession with quality. The company uses the Japanese Ike-Jime method, an ethical practice that prevents spoilage and enhances flavor by reducing stress on the fish.
• Quality Handling: Every fish is handled with care, using sustainable and humane fishing gear, ensuring the highest quality and minimal waste. Fish are closely monitored from the moment they leave the water, maintaining optimal temperature to preserve freshness.
• Complete Transparency: Each package includes a QR code that tracks the fish’s journey from ocean to table, ensuring consumers know the story behind their food.
• Educational Program for Fishermen: Seremoni fishermen undergo training in rigorous handling protocols to bring out the best flavor in the fish, with the cooperative structure allowing profit-sharing that incentivizes sustainable practices.

Company Vision:

Founder Saif Khawaja emphasized the importance of artisanal craftsmanship in the seafood industry, drawing inspiration from Japanese practices where quality and care are paramount. Seremoni aims to standardize access to this artisanal quality in the U.S., allowing chefs and consumers to experience the same top-tier seafood found in white-tablecloth restaurants at their local grocers.

Initial Offerings:

For its launch, Seremoni is offering Black Sea Bass and Black Cod, both available at restaurants across the U.S. and for home chefs through exclusive launch partners like Happier Grocery and Yama Seafood.

Industry Impact:

• Focus on Sustainability: With growing environmental pressures on the global seafood industry, Seremoni’s approach stands out by prioritizing ethical sourcing and minimal waste, setting a new benchmark for freshness, texture, and flavor.
• Profit Sharing Model: By working directly with fishermen through a cooperative model, Seremoni ensures that those responsible for the fish’s quality are fairly compensated, thus fostering a sustainable and balanced supply chain.

Seremoni’s innovative approach to sustainable seafood aims to meet the growing consumer demand for higher-quality, traceable food options while supporting ethical practices and local fishermen.