NGA Creative Choice Winners Recognized for Marketing Innovation

The National Grocers Association (NGA) recently celebrated the NGA Creative Choice Winners, honoring independent grocers for exceptional marketing efforts. These awards recognize campaigns that improve customer engagement and boost sales.

Independent Grocers Show Creativity and Innovation

This year’s NGA Creative Choice Winners include Harps Food Stores, Coborn’s, and other independent retailers. The honored campaigns leveraged pop culture moments and community events to connect with shoppers effectively.

Laura Strange, NGA’s Chief Communications & Engagement Officer, highlighted the creativity of independent grocers. “Independents are agile and flexible, and they excel at seizing opportunities like pop culture moments or community events,” Strange stated.

Award Categories and Standout Winners

The NGA Creative Choice Winners excelled in various categories such as:

Digital Connections

• Engaging online content and social media campaigns

Traditional Media

• Creative TV, radio, and print advertisements

Community Engagement

• Campaigns focused on local events and partnerships

Shopper Experience

• Innovative strategies enhancing in-store experiences

Multicultural Marketing (New Category)

• Teloloapan Meat Market for its Fiestas Patrias campaign
• ShopRite for its So Yummy: Celebrating Hispanic Heritage Month campaign

Top Pick for Talent (New Category)

• SpartanNash for its Careers for a Better Life campaign

Industry Recognition at NGA Show 2025

Winners will receive recognition at the NGA Show on February 23-25 in Las Vegas. Some will join a panel discussion led by industry expert Rick Brindle. Outstanding Marketer and Outstanding Merchandiser awards will also be determined through public voting.

Explore More Grocery News

Stay informed about the latest trends and innovations in the grocery industry. Visit our website for more news on award-winning campaigns and strategies.