Organic Produce Grows with a Slow and Steady Strategy

Retailers Adjust to Slow but Steady Organic Produce Growth

Organic Sales Rise Amidst Price and Availability Challenges

Organic produce growth continues steadily as more shoppers reach for healthier options despite price and availability barriers in many stores.

Sales Increase, But Not Rapidly

According to Circana, organic fruits and vegetables will see slow, consistent gains rather than explosive sales growth in the near future.

Jonna Parker of Circana said organics earned just 12% of produce dollars and 8% of total pounds sold over two decades.

Limited Variety Slows Adoption

Many stores only offer one or two organic items alongside conventional produce, which makes it difficult for shoppers to go all-in.

Retailers must tailor assortments to neighborhood demographics to boost interest and better support organic produce growth long term.

Price-Conscious Shoppers Need More Incentive

Most frequent buyers include families and higher-income households, but bargain hunters often skip over organic sections entirely.

To convert these shoppers, retailers should create strong, recognizable brands and market them beyond store walls like popular snacks.

This strategy can build demand and help more consumers understand the everyday value of organic produce in their kitchens.

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