PepsiCo Acquires Poppi in Major Expansion Move

Functional Soda Brand Gains New Backing

PepsiCo has acquired the fast-growing functional soda brand Poppi for $1.95 billion. This strategic move aligns with consumer demand for healthier beverage options that fit active lifestyles. The acquisition enhances PepsiCo’s portfolio with a brand that emphasizes wellness.

Why Poppi Stands Out

Poppi combines prebiotics, fruit juice, and apple cider vinegar to create a low-calorie soda with minimal sugar content. Each serving contains no more than five grams of sugar. Co-founder Allison Ellsworth, who created the product in her kitchen, aimed to develop a healthier soda alternative.

“We believe Poppi is the soda that will be embraced for generations to come,” Ellsworth said. She credited the team’s dedication and their loyal community for the brand’s success.

PepsiCo’s Vision for Poppi

PepsiCo Beverages US CEO Ram Krishnan praised Poppi’s “unique intersection with wellness and culture.” He highlighted the brand’s loyal following and strong growth potential.

“We are big fans of the Poppi brand movement and believe this incredible brand paired with our commercial capabilities will drive continued growth and innovation for years to come,” Krishnan added.

Broader Market Trends

The acquisition follows a trend of functional drink launches in UK supermarkets. Recently, celebrity actor Gillian Anderson introduced her soft drink brand G Spot in Sainsbury’s. Additionally, Sainsbury’s launched a functional health range with pressed juices and wellness shots.

PepsiCo acquires Poppi as part of its broader strategy to expand healthier beverage options. This move reflects consumer interest in functional drinks that combine taste with wellness benefits.

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