PepsiCo Expands Better-For-You Portfolio with Poppi Acquisition

PepsiCo Poppi Acquisition Expands Wellness Beverage Portfolio

PepsiCo Doubles Down on Functional Soda

The PepsiCo Poppi Acquisition signals a major move in the wellness beverage space with the $1.95 billion deal now official.
PepsiCo adds Poppi, a fast-growing prebiotic soda brand, to its portfolio to meet rising health and taste demands.

Poppi’s Rise from Kitchen to Shark Tank Fame

Launched by Allison and Stephen Ellsworth, Poppi began as a home project with big dreams and clean, functional ingredients.
Its sodas contain prebiotics, fruit juice, and apple cider vinegar—crafted to support gut health and taste refreshingly light.

The brand gained national attention after its pitch on “Shark Tank,” backed by Rohan Oza of CAVU Consumer Partners.
As functional beverages grew in popularity, Poppi became a standout with vibrant packaging and wellness-forward messaging.

PepsiCo’s Strategic Expansion into Wellness

PepsiCo CEO Ramon Laguarta said this acquisition supports their goal of offering better choices to health-conscious consumers.
He emphasized the importance of strategic moves like the PepsiCo Poppi Acquisition in reshaping their food and drink lineup.

Now, Poppi can reach even more consumers across the U.S. and beyond with PepsiCo’s unmatched distribution power.
The founders believe this partnership will preserve Poppi’s mission while scaling innovation for future generations.

A Growing Probiotic Market

With Coca-Cola also launching its own prebiotic soda line, functional drinks clearly dominate consumer trends in 2024.
Poppi’s success and this acquisition reflect a larger shift toward flavorful drinks with health benefits.

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