Private Label Growth 2025: Record Sales and Continued Expansion

Retailers are set to see strong Private Label Growth 2025 as store brands continue to outperform national competitors. Private-label sales soared in 2024, and experts predict this trend will persist in the coming year.

Impressive Private Label Sales in 2024

Private-label brands achieved record-breaking sales of $271 billion in 2024, marking a significant increase. These brands captured 20.7% of dollar share and 23.1% of unit share. This success underscores their growing appeal to consumers seeking quality products at competitive prices.

Key Trends Driving Private Label Growth

Private-label sales increased 3.9% year-over-year, growing four times faster than national brands. Meanwhile, national brand sales rose only 1% during the same period. This trend highlights the rising demand for affordable yet high-quality alternatives.

Major Private Label Expansions

Retailers launched several new private-label brands in 2024 to meet growing demand:

• Target introduced Dealworthy in February.
• Walmart launched Bettergoods in April.
• Albertsons expanded its Bee Lightly wine collection.
• Fareway debuted Truly Yours.
• Stop & Shop enhanced its private-label coffee range.
• Kroger unveiled Field & Vine produce.
• Walgreens introduced a private-label skincare line.

Additionally, Dollar General plans to launch over 100 new private-label products in 2025 to expand its offerings further.

Growth by Category in 2024

Key categories showing the strongest private-label growth include:

• Refrigerated items: +7.5% growth, reaching $57.7 billion in sales.
• General food products: +4.3% growth.

The strongest dollar share gains occurred in:

• Frozen products: +0.6% increase.
• General food: +0.5% increase.
• General merchandise: +0.4% increase.

Positive Outlook for Private Label Growth 2025

Industry experts predict continued success in 2025 as consumers increasingly view private labels as high-quality alternatives. With stabilized food inflation, private-label sales are expected to remain strong without heavy pricing pressures.

Explore more retail trends and insights by visiting our website today!