Enhancing Customer Loyalty with Upside Partnership

Roberts Company Inc. has taken a significant step to boost customer retention by enhancing its Roberts Company Loyalty Programs. By partnering with Upside, a leading tech platform, Roberts Company aims to increase engagement and attract new shoppers to its Corner Market and Grocery Depot locations in Mississippi.

Key Features of the Loyalty Program

Personalized Offers via Upside App

The Upside platform offers personalized cash-back promotions, encouraging shoppers to visit Roberts Company stores. These tailored deals help drive more traffic and boost sales effectively.

Expanding Customer Base

Roberts Company leverages this partnership to expand its reach. According to Price Mabry, Roberts Company’s VP of Sales and Marketing, the collaboration helps make their stores a convenient choice for both loyal and new customers.

Driving Incremental Profit

Upside’s platform targets “uncommitted customers,” who shop based on personalized deals. This strategy encourages repeat visits, driving incremental sales and fostering loyalty.

Benefits to Roberts Company and AWG

Increased Foot Traffic and Retention

Through the Roberts Company Loyalty Programs, customers enjoy cash-back rewards, which incentivize return visits and improve retention.

AWG Support

Associated Wholesale Grocers (AWG) played a crucial role in facilitating this partnership. With AWG’s extensive network and strategic insights, Roberts Company is better positioned to attract and retain loyal customers.

Conclusion

The partnership with Upside significantly strengthens Roberts Company Loyalty Programs by offering personalized incentives that boost customer retention and sales. By leveraging data-driven strategies, Roberts Company effectively attracts new shoppers while rewarding loyal customers.

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