Sainsbury’s Launches 10 New Taste the Difference Ready Meals

Sainsbury’s has introduced 10 new ready meals under its Taste the Difference range, designed to offer high-quality, convenient meal options for busy consumers. The new single-serve meals, priced at £5 each, include a variety of modern and international flavors, such as:

• Smoky Aubergine Tikka Masala
• Gochujang Roasted Cauliflower
• Mexican Style Chimichurri Chicken
• Lemon & Thyme Chicken Risotto
• Smoky BBQ Beef Brisket
• Beef Brisket with Red Wine Jus
• Harissa & Pomegranate Lamb
• Teriyaki King Oyster Mushrooms
• Roasted Butternut Squash Gnocchi
• Cod, Cheese & Leek Gratin

Claire Hughes, Sainsbury’s Director of Product and Innovation, explained that the new range combines high-quality ingredients with more contemporary flavors, like the Smoky Aubergine Tikka Masala and Harissa & Pomegranate Lamb, alongside new packaging designed to appeal to today’s consumers.

The range aims to meet the increasing demand for ready meals as colder weather approaches. According to Sainsbury’s , searches for ‘ready meals’ rose by 17% last month, with ‘healthy ready meals’ seeing a significant 55% increase.

This launch aligns with Sainsbury’s broader strategy to expand its convenience offerings and improve value, exemplified by its recent decision to extend its Aldi Price Match initiative into convenience stores. The supermarket’s investment into providing value options now totals nearly £1 billion over the past four years, with a focus on everyday staples across its Sainsbury’s Local stores.