Sainsbury’s Offers Half Price on Heinz as Part of Nectar Price Campaign

Sainsbury’s has launched a promotional campaign that features a significant price reduction on 185 essential Heinz products. This initiative includes popular items such as Heinz Baked Beans in Tomato Sauce (415g), which is now available for just 70p with Nectar Prices, compared to the regular price of £1.40. Additionally, Heinz Tomato Ketchup (910g) has been reduced from £4.50 to £2.25, while Heinz Cherry Tomato & Basil Pasta Sauce (350g) is down from £2 to only £1 with Nectar Prices.

The Sainsbury’s campaign is scheduled to run for a limited time, from Friday, August 30, to Sunday, September 1, and will be available exclusively at Sainsbury’s both online and in-store.

In an interview with Grocery Gazette earlier this year, Heinz‘s Marketing and Commercial Director for Northern Europe, Thiago Rapp, noted that the brand is exploring various pricing strategies and promotions to help maintain affordable prices for consumers. Rapp stated, “We are aware of the inflationary momentum in the cost of living, so we’re trying within our range in the promotional execution to bring some accessibility to our products.”