Seafood’s Growing Role in the Food Industry

Retailers Reel In Opportunity with Seafood Industry Growth

Expanding Seafood Beyond the Center Plate

Retailers now see strong potential in seafood industry growth by promoting seafood as snacks, sides, and breakfast items.

Shifting Consumption Habits

Many shoppers rarely consume seafood outside of dinner. Only 58% eat seafood at breakfast less than once per month.

Even fewer consume it as snacks or appetizers. Therefore, retailers must spotlight seafood’s versatility across more meals and occasions.

Innovation Sparks New Appeal

Seafood shines in soups, dips, and rice bowls. Yet, shoppers need guidance to explore creative seafood uses with confidence.

Consultants urge grocers to educate consumers through recipes, signage, and in-store displays to inspire meal experimentation.

Visibility Drives Sales

Merchandisers must position seafood across the store, not just in seafood departments. That strategy increases visibility and encourages more purchases.

Retailers also should highlight easy preparation methods, which often beat meat in simplicity, though many shoppers overlook that advantage.

Targeting New Audiences

Boomers and sushi-loving younger shoppers offer key opportunities for boosting seafood purchases throughout the week.

Experts believe that engaging these consumers can ignite broader interest in diverse seafood applications at home.

Overcoming Barriers

However, many buyers remain reluctant to try new seafood varieties. Pricing and promotions can help reduce those fears.

Retailers must engage deeply and consistently to keep seafood in shoppers’ minds—not just as dinner fare but all day long.

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