Shoppers Seek Seafood for a Vibrant and Healthy Lifestyle

The Appeal of Seafood for Health-Conscious Shoppers

Seafood has become a staple for health-minded consumers, with over 115 million seafood buyers in the United States. These shoppers prioritize clean, natural, and nutrient-dense foods, making wild-caught, sustainable seafood from Alaska a perfect fit for their dietary goals.

Why Choose Wild Alaska Seafood?

Pristine Source

Alaska’s unspoiled environment offers one of the world’s most abundant and high-quality seafood supplies. Its cold waters produce exceptional seafood, including salmon, whitefish, and shellfish, prized for superior texture and flavor.

Nutrient Powerhouse

Alaska seafood is rich in essential nutrients, including:

• Omega-3 Fatty Acids (EPA and DHA): Supports heart, brain, eye, and digestive health, while regulating inflammation.
• Vitamin D: Addresses deficiency-related issues like poor bone health, fatigue, and immunity concerns.
• Zinc and Selenium: Boosts immunity, supports enzymatic reactions, and provides antioxidant protection.

Fits Popular Diets

With high-quality proteins and fats, Alaska seafood complements diets like Mediterranean, Paleo, Keto, and Whole30, helping consumers meet nutritional goals while enjoying delicious, satisfying meals.

Easy Integration into Everyday Diets

Cook It Frozen

Modern freezing technology preserves seafood’s peak freshness and nutrients. Frozen Alaska seafood can be cooked directly from frozen without thawing, making meal prep fast and simple. Options like baked, grilled, or air-fried dishes provide flavorful meals in minutes.

Quick Recipe Inspiration

Retailers can share recipes and demonstrate the convenience of frozen Alaska seafood through in-store demos and social media campaigns.

Promote Wild Alaska Seafood

Retailer Tips

• Stock wild Alaska seafood across fresh, frozen, shelf-stable, and deli sections to give customers flexible options.
• Partner with dietitians for in-store and online events showcasing recipes and health benefits.
• Highlight Alaska seafood’s sustainability and quality through marketing campaigns.

Consumer Benefits

Offering wild Alaska seafood gives shoppers a low-toxin, nutrient-rich protein source that aligns with their health and environmental values.

For additional resources and support, visit the Alaska Seafood Marketing Institute to access health and nutrition materials, recipe ideas, and promotional tools to engage customers and boost sales. Wild Alaska seafood—the perfect choice for a healthy, vibrant lifestyle!