Beverage
Snickers, Twix, and Milky Way Launch Chocolate Milk Variants
In an exciting new twist on classic candy bars, some of America’s favorite brands are hitting store shelves in a deliciously different format: reduced-fat chocolate milks. A collaboration between Mars Wrigley and Fire Brands has brought Snickers, Twix, and Milky Way to life as shelf-stable, protein-packed beverages. These new chocolate milks deliver the beloved flavors of the iconic candy bars in a silky-smooth drink form, offering 15 grams of protein per bottle.
Each 14-ounce bottle is made from 100% recyclable HDPE plastic, aligning with sustainability efforts while providing a convenient on-the-go treat. Retailing at a suggested price of $2.99, these innovative beverages offer chocolate milk fans a fun new way to enjoy the flavors they already love.
Earlier this year, Mars Wrigley and Fire Brands teamed up for another unique product launch: Skittles Drinks, available in Original, Wild Berry, and Tropical flavors. Now, with the addition of Snickers, Twix, and Milky Way Chocolate Milks, the companies are expanding their range of fun, flavorful beverages that bring candy-inspired tastes into a refreshing new category.