Sprouts Farmers Market Introduces New In-House Personal Care Line

Sprouts Farmers Market Launches New In-House Personal Care Line: Real Root by Sprouts

Sprouts Farmers Market has unveiled its exclusive new line of premium body care, personal care, and home fragrance products, dubbed Real Root by Sprouts. This collection, designed to promote a healthier lifestyle, offers more than 130 items ranging from body and hair care to spa-inspired soaps, all infused with natural fragrances from herbs and spices.

Natural and Cruelty-Free Formulas for Wellness

All Real Root by Sprouts products are cruelty-free and free from parabens, phthalates, artificial fragrances, colors, and skin irritants. Many products in the line are also vegan. These formulas were carefully crafted with natural ingredients such as shea butter, aloe vera, and essential oils, allowing customers to create a restorative wellness routine for daily use.

“Real Root by Sprouts offers a wide range of personal care items that have been carefully crafted – from the high ingredient standards of each formula to our signature amber bottle,” said Kim Coffin, Chief Forager of Sprouts Farmers Market. “Life can be overwhelming, but taking care of yourself shouldn’t have to be. These products focus on wellness and deliver a restorative experience for both inner and outer well-being.”

Exclusive Fall and Holiday Scents

Sprouts collaborated with a boutique fragrance house to create exclusive scents for the line, which includes seasonal options such as Apple Bourbon, Pumpkin Spice, Peppermint Vanilla, Candy Cane, Frankincense and Myrrh, Spiced Chai, and Juniper Berry. These scents are part of the debut of Real Root by Sprouts, offering customers a variety of comforting and seasonal fragrances.

Product Categories in Real Root by Sprouts

• Hair Care – Infused with oils, these vegan, color-safe shampoos and conditioners purify and uplift, with biodegradable and cruelty-free formulas.
• Epsom Salt with Fragrance – A soothing blend of natural minerals and essential oils, enhanced with Vitamin E and aloe vera to rejuvenate skin.
• Bar Soap – Enriched with natural oils and moisturizing shea butter.
• Body Wash – Hydrating aloe vera and essential oils help maintain skin moisture.
• Bath Fizz – A relaxing blend of essential oils and aloe vera for a soothing soak.
• Mineral Salt Deodorant – Made with natural mineral salts, this vegan deodorant is free from aluminum chloralhydrate, parabens, and alcohols, offering long-lasting protection.
• Castile Hand Soap – Foaming hand soap infused with organic coconut oil and Vitamin E, designed to cleanse and hydrate the skin.

Available Nationwide and Launch Discount

The Real Root by Sprouts line is available in all Sprouts stores across the country and can be found in the vitamin and body care section. Customers can also purchase the products online for pickup or delivery. To celebrate the launch, all Real Root by Sprouts products will be 20% off during the Sprouts vitamin and body care sale from October 9 to October 15.

Sprouts Farmers Market, based in Phoenix, operates over 420 stores in 23 states and employs more than 33,000 associates. It ranks No. 51 on The PG 100, Progressive Grocer’s 2024 list of top food and consumables retailers in North America.