Supplier News
Supermarkets Adapt to Shoppers Who Want Faster Service
Supermarket Speed Trends: How Stores Are Serving Faster and Smarter
Shoppers want groceries fast—and prepared meals even faster. That’s why supermarket speed trends are now shaping the retail foodservice space. Supermarkets recognize they must compete with quick-service restaurants to meet these growing demands.
Prepared Foods Drive Convenience and Speed
Convenience motivates shoppers to purchase supermarket-prepared meals. A recent Technomic study shows nearly 50% of consumers value getting in and out quickly.
They also enjoy buying groceries and prepared meals at the same time. This saves them trips to restaurants and reduces time spent cooking.
Moreover, craving specific items still drives many purchases. Over 30% of shoppers say they buy meals simply because they enjoy the taste.
Overcoming Challenges with Innovative Cooking Technology
In the past, limited space and staff restricted prepared meal options in stores. But new solutions now help retailers overcome those obstacles.
The iHexagon from RATIONAL combines steam, convection, and microwave technology for faster cooking in compact spaces. It delivers meals up to 30% faster.
This means stores can serve fresh meals quickly without extra equipment or large kitchens.
Expanding Menus for Today’s Fast-Paced Shoppers
The iHexagon offers flexible cooking methods like grilling, frying, baking, and more. This allows stores to expand their menus with crave-worthy dishes.
From salmon and veggies to chicken wings and pastries, the possibilities are endless. Even comfort foods like mac and cheese cook in just minutes.
With this technology, supermarkets reduce food waste and labor costs while delivering fresh food on demand.
Smarter Food Preparation for Greater Efficiency
The iHexagon adjusts cooking conditions automatically for optimal results. It cooks food safely and intelligently across six racks.
Operators can now create entire menus quickly with minimal oversight. This keeps pace with evolving supermarket speed trends and busy shopper expectations.
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