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Asda Plans Major SKU Reduction for Growth Reducing Product Range for Better Efficiency Asda has announced plans to cut around 6,000 SKUs in an effort to...
Asda Rollback Pricing Strategy Aims for Lowest Prices Asda has launched an aggressive price-cutting initiative with the return of Asda Rollback Pricing. This move aims to...
Supermarkets are warning shoppers that their pumpkins may have a green tint this season, as the sector experiences its second-worst harvest on record. In response, Asda has placed...
Asda’s Cashpot for Schools initiative, led by TV fitness personality Joe Wicks, has reached a significant milestone of £3 million in donations just four weeks after its...
Tesco has reached its highest supermarket market share since 2017, climbing to 28%, up from 27.4% last year, according to recent data from Kantar. This notable...
UK supermarket Asda is reviewing both its creative and media accounts, at Havas and Publicis’ Spark Foundry respectively. Havas is repitching.
Employee Confidence in ASDA’s Strategy Drops Below 50% An annual survey conducted by Asda has highlighted a concerning trend, revealing that fewer than half of the supermarket’s employees...
