The Art of Pairing

Charcuterie boards, with their blend of meats, cheeses, and accompaniments, have long been a standout example of how thoughtful pairings can boost sales. These boards are more than just a collection of foods; they inspire creativity and offer consumers the opportunity to create unique, memorable dining experiences. However, this idea of pairing extends far beyond just sausages and cheeses, according to 210 Analytics’ Anne-Marie Roerink.

Roerink highlights a retailer who, during the holidays, presented a classic shrimp ring with smoked salmon bites—a combination so natural that it feels obvious but is often overlooked. By simply pairing these items together and presenting them in an attractive package, the retailer enhanced the consumer’s experience and created a memorable moment that fosters trust. This concept of pairing, Roerink explains, can spark sales and build customer loyalty.

In the meat department, similar creative pairings can be used to generate excitement and drive purchases. Promotions like a burgers-and-brats combo or an Oktoberfest sausage sampler can draw in customers looking for convenient, themed meal ideas. Roerink also suggests offering items for a pulled-pork barbecue event, like a pork shoulder, slider buns, and local barbecue sauces, which encourages customers to experiment and create their own memorable meals at home.

Pairings that evoke the experience of a family dinner or a grilling occasion resonate deeply with consumers, especially those seeking to make special meals during busy times. As Circana’s Jonna Parker points out, wellness is not just physical—it’s emotional, and food that brings people together for memorable moments plays a significant role in that experience. Thoughtful pairings, whether in the meat department or elsewhere, can transform an ordinary meal into something extraordinary, strengthening the emotional connection customers have with a retailer.