The Avocado Craze Shows No Signs of Slowing

The avocado craze in the United States is stronger than ever, with no signs of slowing down. According to the Avocado Institute of Mexico’s recently released 2023-2034 economic report, over 2.4 billion pounds of Mexican Hass avocados were imported into the United States between July 2023 and June 2024. During this period, per capita avocado consumption hit 9.2 pounds, and household penetration reached an impressive 70%. This growth showcases the enduring popularity of avocados among American consumers.

Ana Ambrosi, senior director of corporate communications and public relations for Avocados From Mexico (AFM), highlighted the positive economic impact of avocado imports from Mexico. “Avocado imports from Mexico to the United States are a growth engine that delivers economic output, jobs, and trade benefits for both countries,” Ambrosi said during a recent webinar discussing the findings. The report shows that these imports contributed $7.5 billion to the U.S. economy, with trade relations growing by 340% over the past decade.

While the U.S.-Mexico trade relationship has faced scrutiny, especially with discussions of potential tariffs, avocado producers remain optimistic about the continued success of this trade. “This is a very positive story of how trade benefits both countries,” Ambrosi commented. The Mexican Hass Avocado Importers Association (MHAIA), led by executive director Ron Campbell, echoed her sentiment, emphasizing the mutually beneficial relationship between the two countries and the positive economic impact of the avocado industry.

The report also revealed additional insights into avocado production and consumption. Between July 2023 and June 2024, U.S. imports of Mexican Hass avocados generated $2.5 billion in U.S. labor income, supporting over 42,000 jobs. In Mexico, these imports contributed $6 billion to the country’s economic output. With 35,000 avocado growers in Mexico, the majority of whom operate small family farms, this trade supports not only U.S. consumers but also the livelihoods of Mexican farmers.

The report also revealed that California and Texas accounted for nearly 20% of the total U.S. economic output in the past year, with $965.2 million and $468.7 million respectively. Additionally, approximately 8 out of 10 avocados in the United States come from Mexico, a testament to the country’s ability to meet the growing demand for the fruit.

“Mexico is the only country in the world that currently meets America’s ever-growing demand,” Ambrosi explained. “It’s an economic win-win, but it’s also a win for U.S. consumers who get the best quality avocados.” The proximity between the two nations allows for fast, efficient trade, ensuring fresh, high-quality avocados reach consumers in as little as two to five days.

The avocado trade between the U.S. and Mexico continues to thrive, benefiting consumers, workers, and growers alike. As the demand for this beloved fruit remains strong, the avocado craze is set to continue for the foreseeable future.