The Importance of a Strong Grocery Sushi Program

Strengthening Your Grocery Sushi Program for Long-Term Success

A well-run grocery sushi program attracts loyal shoppers, boosts revenue, and helps your store stand out from the competition.

Why Invest in a Quality Sushi Program?

Sushi sales remain strong, and better store involvement will only accelerate growth. Relying on vendors alone won’t maximize success.

Although lease models are convenient, grocers should actively manage sushi quality, pricing, and presentation to better serve their communities.

Set pricing carefully. Single servings can range from $5 to $40, while trays reach over $500. Know your customers’ comfort zones.

Choosing the right tuna also matters. Many stores use frozen fish, which balances cost, quality, and availability more effectively than fresh.

Understanding Tuna Options in Your Program

Frozen tuna options fall into two categories: manipulated (like CO-treated) and unmanipulated (like ULT or Super Frozen) products.

CO treatments extend color but raise concerns. They are banned in many countries, though still legal under U.S. GRAS regulations.

ULT tuna maintains freshness through deep freezing at -76°F. It preserves cellular structure, flavor, and texture without chemical manipulation.

Retailers like Publix, Costco, and Whole Foods use ULT or fresh tuna to avoid CO-treated alternatives and deliver superior product quality.

Using ULT Tuna as a Differentiator

Switching to a ULT-based grocery sushi program boosts safety, improves customer trust, and helps your store lead with transparency.

Yes, ULT costs more. However, it offers unmatched quality, better shelf life, and lower risk of spoilage and safety issues.

But you’ll need dedicated freezers and staff training. Make this move only if your store serves a discerning, quality-focused audience.

Innovate and Merchandize Sushi Creatively

Don’t just sell sushi at the counter. Expand to prepared foods, grab-and-go fridges, and even wine bars for more visibility.

Convenience-focused shoppers want easy options. Clear labeling, clean displays, and delicious samples keep customers coming back.

Use every section of your store to showcase the sushi program. Appeal to different demographics with smart placements and variety.

Explore more news on this website to stay ahead of grocery and seafood retail trends.