UNFI Launches New Retail Media Network

United Natural Foods, Inc. (UNFI), a leading wholesale distributor, has introduced the UNFI Media Network, a new retail media network designed to support U.S. independent and regional grocery retailers. This innovative platform will be accessible to UNFI’s extensive network of over 30,000 retail customer locations and approximately 11,000 brand partners.

Expanding Retail Capabilities with the UNFI Media Network

Powered by retail solutions company Swiftly, the UNFI Media Network aims to revolutionize how retailers and suppliers connect with consumers. According to a release from UNFI, the network’s primary goal is to “empower UNFI’s retail customers to connect more meaningfully and personally with their consumers while simultaneously providing unique opportunities for UNFI suppliers to showcase their brands and build their brand equity.”

Enhancing Brand Visibility and Consumer Engagement

The UNFI Media Network offers a robust platform for brands to engage with consumers more effectively. It provides UNFI suppliers with innovative tools to enhance their visibility and build brand equity in a rapidly evolving digital marketplace.

Strategic Partnership with Swiftly

UNFI CEO Sandy Douglas emphasized the significance of the partnership with Swiftly, stating, “UNFI’s partnership with Swiftly is formidable, offering an innovative solution to power both enterprise and independent grocer technology and retail media. UMN enables UNFI’s retail customers and suppliers to better compete in today’s retail marketplace, with an increasingly digital focus. We believe UMN, powered by Swiftly, will help us create compelling and sustainable value for our customers, suppliers, and shareholders.”

Empowering Retailers and Suppliers in a Digital Landscape

The launch of the UNFI Media Network represents a significant step forward in empowering retailers and suppliers to thrive in an increasingly digital retail environment. By leveraging this network, UNFI aims to provide its partners with the tools and resources needed to engage consumers more effectively and to compete successfully in today’s retail landscape.