Wakefern Food Corp. Expands Paperbird Blue Private Label Cleaning Brand

Wakefern Food Corp. Expands Paperbird Blue Private Label Cleaning Brand with New Eco-Friendly Products

Wakefern Food Corp. is expanding its Paperbird Blue private label cleaning product line, a part of the cooperative’s Paperbird Own Brands. The new additions to the Paperbird Blue range emphasize eco-friendliness and sustainability, offering a variety of plant-based, allergen-free products that are free of dyes, fragrances, parabens, and phthalates. Additionally, the products feature recycled packaging, underscoring Wakefern’s commitment to environmental responsibility. Some products even carry the USDA Certified Biobased Product label, meeting standards for products made from renewable plant-based materials.

The expanded Paperbird Blue product line includes compostable sugarcane plates, which are biodegradable and compostable, and are ideal for environmentally conscious consumers. The products are available at Wakefern’s supermarket banners, including ShopRite, The Fresh Grocer, Price Rite Marketplace, Gourmet Garage, and Fairway Market, as well as online at ShopRite .

Among the newest products in the Paperbird Blue collection are compostable straws and liquid foaming hand soap. These join other popular items in the line, such as All-Purpose Cleaner, Room Freshener, Liquid Dish Soap, Liquid Laundry Detergent, Natural Fiber Sponges, and the Sugarcane Round Plates.

Founded in 1946, Wakefern Food Corp. operates nearly 50 member-owned supermarkets across several states under a variety of banners, including ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, Fairway Market, and Di Bruno Bros. The expansion of the Paperbird Blue line reflects Wakefern’s ongoing commitment to sustainability and meeting consumer demand for eco-friendly, high-quality products.