Walgreens Introduces New Private Label Skin Care Line.

Walgreens has officially launched a new premium private label skin care line, aimed at delivering “premium quality without the premium price tag,” as stated by the retailer. This new line comes in response to the rising consumer demand for high-quality skin care solutions.

“Our focus on areas like women’s health and beauty has led to the creation of this new premium skin care line, which is a game-changer for those who desire luxury while being mindful of their budget,” said Heather Hughes, group vice president and general merchandise manager for health and beauty at Walgreens. “When comparing our online prices to similar premium skin care products found on brand websites, our new Walgreens premium skin care items are at least 50% less expensive, making high-quality skin care more accessible to everyone.”

Courtesy of Walgreens

The new collection features an array of products, including:

• Gentle Cleanser ($10.49): This product removes makeup, SPF, and excess oils without drying the skin, comparable to Youth to the People Superfood Gentle Antioxidant Cleanser.
• Glycolic Acid Purifying Cleanser ($12.99): A combination of gentle cleansing, exfoliation, and hydration, this cleanser helps condition and soften the skin while smoothing its texture, similar to SkinCeuticals Purifying Cleanser.
• 2% BHA Liquid Exfoliant ($11.99): This exfoliant is formulated to unclog pores and reduce their appearance, akin to Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant.
• Azelaic Acid Suspension 10% ($8.99): Designed to enhance skin radiance and minimize the appearance of uneven skin tone, this product is comparable to The Ordinary Azelaic Acid Suspension Brightening Cream.
• Moisturizing Facial Cream ($12.99): Aims to soften and smooth skin while providing immediate relief from dryness and lightweight hydration for 24 hours, similar to Kiehl’s Ultra Facial Cream.
• Super Invisible SPF40 ($14.99): An antioxidant-rich, weightless sunscreen offering UVA/UVB protection without leaving a white cast, comparable to Supergoop! Unseen Sunscreen SPF40.
• Hydrating Lip Mask ($9.99): Formulated to nourish and hydrate lips while locking in moisture, similar to Laneige Lip Sleeping Mask.
• Watermelon AHA Mask ($18.99): This mask helps skin appear visibly brighter and plumper, akin to Glow Recipe Watermelon Glow AHA Night Treatment.
• Body Butter Firming Cream ($22.99): A fast-absorbing, ultra-nourishing cream that helps smooth and visibly tighten the skin’s appearance.

The line also includes new serums priced at $5.99 each:

• Collagen Serum ($5.99): Boosts hydration and helps the skin feel plumper, moisturized, and youthful.
• Hyaluronic Acid Serum ($5.99): Draws moisture into the skin for deeper hydration while reinforcing the protective skin barrier.
• Vitamin C Serum ($5.99): Aims to brighten, smooth, and refresh the skin.
• Niacinamide Serum ($5.99): Helps to reduce excess oil and the appearance of redness.

With this new private label skin care line, Walgreens is set to cater to the growing demand for affordable yet high-quality beauty products.