Walgreens to Carry Claire’s Products Nationwide

Walgreens Boots Alliance has announced that Claire’s, the popular jewelry brand, will be available at over 4,400 Walgreens locations across the U.S. by the end of this month. This move is part of Claire’s broader strategy to expand its brand through partnerships with major retailers, including grocery, drug, toy, apparel, and department stores. According to a statement, Claire’s has already formed partnerships with 40 retailers to increase its visibility and accessibility.

At Walgreens, Claire’s products will be displayed in dedicated sections within the store’s seasonal aisles, ensuring that shoppers can easily find the brand’s jewelry and accessories. This initiative reflects the growing trend of retailers integrating beauty and accessory brands to cater to consumers’ evolving needs.

The beauty industry, which currently generates more than $100 billion in global revenue, is increasingly influencing retail strategies, with more supermarkets and drugstores entering the market. According to Natural Grocers’ 2023 Trends Report, sustainability is expected to play a key role in driving beauty product sales. Additionally, the report highlights the importance of premiumization and specialization in retail, with many stores transforming aisles into “dedicated beauty spaces” that mirror beauty specialists’ setups and offer more premium brands.

As more supermarkets and drugstores adapt to these trends, partnerships like the one between Walgreens and Claire’s will continue to shape the future of beauty and accessory retail.