Walmart Dominates Private Label Awards

At the Private Label Manufacturers Association (PLMA) trade show in Rosemont, Illinois, Walmart emerged as the big winner, taking home a total of 18 awards in the Salute to Excellence Awards. These prestigious awards recognize exceptional food and non-food private label products introduced within the past year.

Walmart’s Success

• Half of Walmart’s awards were for products from its Bettergoods line. This includes a variety of innovative and specialty items, such as:
  • Ricotta and Lemon Ravioli
  • Cheesy Spinach Potatoes au Gratin
  • Salted Caramel Pistachio Ice Cream
  • Pineapple Upside Down Cake Greek Yogurt
  • Hibiscus Glaze with Grape Must
  • Spicy Pineapple Habanero BBQ Sauce
  • Strawberry Champagne Vinaigrette Salad Dressing
  • Raspberry, Cardamom & Rose Fruit Spread
  • Extra Creamy Oatmilk

These products showcase Walmart’s ability to cater to a variety of tastes, with offerings spanning from indulgent treats to gourmet condiments and plant-based options.

Broader Industry Trends

The PLMA trade show featured a broad spectrum of products, highlighting trends in convenience, quality, and innovation in the private label industry. Products ranged from unique snack options like freeze-dried fruit to specialty items such as soft baked treats for dogs, showing the growing diversity in private label offerings across various product categories.

Walmart’s success at the awards emphasizes its increasing focus on high-quality, diverse, and innovative private label products, positioning itself as a leader in the private label space.