Nonfood & Pharmacy
Weight-loss medications reduce grocery spending by 11%.
Some companies are launching products to appeal to people taking weight-loss medications, such as nutrient-dense and portion-controlled products
According to the State of Digital Grocery Performance Scorecard by Grocery Doppio, nearly all shoppers (97%) using GLP-1 inhibitor drugs like Ozempic have reduced their grocery spending by an average of 11% this year.
The report, created in collaboration with Wynshop and Incisiv, highlights that consumers have significantly cut back on snacks, confectionery, prepared baked goods, and sugary drinks.
Survey participants indicated that they have increased their purchases of lean proteins (27%) and diet foods or meal replacements (19%).
In response to the popularity of weight-loss medications, grocers are adjusting their product offerings (77%), enhancing health-focused digital marketing (71%), and providing in-store nutritional education (43%).
Additionally, grocery sales rose by 3.8% year-over-year in the first half of 2024, reaching $458.5 billion. Online grocery sales accounted for 13.3% of total sales, marking a 2.4% increase from the previous year.