Technology
Weis Markets Expands Partnership with SymphonyAI for Enhanced Customer Insights
Mid-Atlantic retailer extends multi-year SymphonyAI relationship with predictive and prescriptive AI to accelerate revenue and margin growth
Weis Markets, a prominent Mid-Atlantic food retailer, has announced its plans to leverage advanced AI-based customer analytics through an extended partnership with SymphonyAI. This collaboration aims to accelerate revenue and margin growth by utilizing predictive and prescriptive AI solutions.
Implementing Cinde AI for Deep Customer Insights
As part of the expanded relationship, Weis Markets will implement Cinde AI, a technology designed to provide prescriptive insights that uncover opportunities and actions to better engage customers. This initiative will enable Weis Markets’ category management team to gain a comprehensive, category-wide view using AI-based insights.
With Cinde AI, category managers will be able to analyze customer behaviors and understand the drivers of performance across the company, down to individual stores. The tool will also provide insights into potential opportunities for enhancing customer loyalty, helping Weis Markets tailor their strategies to better meet customer needs.
Enhancing Strategic Collaboration with CPG Suppliers
The adoption of granular, data-driven analytics will not only optimize Weis Markets‘ category performance but also strengthen its collaboration with Consumer Packaged Goods (CPG) suppliers. By utilizing AI-based insights, the retailer and its suppliers can make more informed decisions to optimize product offerings and drive category growth.
Aiming for Strategic Growth
“We are pleased to expand our partnership with SymphonyAI,” said Bob Gleeson, Senior Vice President of Merchandising and Marketing at Weis Markets. “We expect this technology to offer our category management teams a single information source based on shopper insights that will help them provide customers the selection and value they want while meeting our business goals.”
This strategic move underlines Weis Markets’ commitment to using cutting-edge technology to enhance customer engagement and operational efficiency.