Tech & E-Commerce
Why Kroger’s Former Chief Data Officer is Launching an AI-Focused Firm
Todd James Launches AI Firm After Kroger Role
From Retail Data to AI Consulting
Todd James AI consulting brings deep retail and financial expertise into solving modern AI challenges for companies across industries.
After leading Kroger’s 84.51° unit, Todd James is now helping companies face AI with confidence. His new venture, Aurora Insights, addresses two key business problems: how to begin using AI and how to move forward when stuck. Rather than focusing on flashy tech, James centers on embedding AI in business operations for real, measurable outcomes.
A Clear Need for AI Leadership
Helping Companies Move Past the Hype
Many firms see AI as a quick fix. James believes this mindset delays real transformation and blocks sustainable growth. Aurora Insights focuses on meeting clients where they are in their AI journey. James offers solutions grounded in experience, not theory.
Companies often jump into AI without a clear strategy. James emphasizes aligning AI with real business goals, not just implementing tech for tech’s sake. He stresses long-term planning over one-off use cases.
The Strategic Edge of Experience
Learning from Past Success
At Kroger, James helped roll out AI capabilities that scaled across the entire organization. He created a switchboard system to guide model selection and ensure consistency. He also focused heavily on education, training directors and above in data acumen.
Those efforts weren’t just technical. By reducing lead times for pickup orders and improving efficiency, the company cut travel distance for pickups by 10%. That operational improvement freed time for both customers and associates—clear proof of AI’s potential when used correctly.
Building the Right Foundation
Consulting That Solves Core Problems
Todd James AI consulting helps companies define business needs before diving into AI tools. He sees success in operations where firms rethink workflows, structure, and how decisions are made. Aurora Insights helps companies do just that—especially when they’re unsure of next steps.
James also warns that businesses risk falling behind if they delay AI adoption. He urges firms to act now or risk losing customers, investors, and talent.
Cross-Industry But Retail Ready
While Aurora Insights serves various sectors, James continues engaging with grocers. His background makes him uniquely equipped to advise companies facing omnichannel, operational, or personalization challenges.
For businesses ready to act but unsure how, Todd James offers clarity, structure, and proven strategy.