Roberts Company Enhances Loyalty Programs at Corner Market and Grocery Depot

Partnership with Upside to Drive Customer Engagement and Loyalty

Roberts Company Inc., operating the Corner Market and Grocery Depot locations in Mississippi, has partnered with Upside, a tech company that connects consumers with brick-and-mortar retailers through personalized offers. This collaboration aims to enhance Roberts Company’s customer loyalty programs and drive more traffic to its stores in the Jackson/Hattiesburg area.

Key Features of the Partnership:

• Personalized Offers via Upside App: Upside’s platform connects with consumers through its app, providing personalized cash-back offers that encourage shoppers to visit Roberts Company’s stores. The partnership leverages Upside’s extensive network of over 100,000 U.S. grocery stores to attract new and existing customers.
• Expanding Customer Base: The collaboration with Upside aligns with Roberts Company’s goal of reaching more customers. Price Mabry, Roberts Company’s VP of Sales and Marketing, highlighted how the partnership helps make their stores a convenient choice for both loyal and new customers in a competitive market.
• Driving Incremental Profit: Upside’s solution enables grocery stores to capture additional visits and spending from the growing “uncommitted customer” base, who may not be loyal to any particular brand but are motivated by personalized promotions and cash-back offers. Tye Anthony of AWG emphasized the importance of such partnerships for growing customer bases and increasing market share.
• Early Adopter Advantage: By joining Upside early, Roberts Company is poised to gain a first-mover advantage in leveraging customer data to drive loyalty and profits. Customers who earn cash back with each transaction are incentivized to return more frequently.

Benefits to Roberts Company and AWG:

• Increased Foot Traffic and Customer Retention: The loyalty program powered by Upside helps Roberts Company attract new customers, increase retention, and drive repeat business through rewards and personalized offers.
• Support from AWG: The collaboration was further bolstered by Associated Wholesale Grocers (AWG), the nation’s largest cooperative food wholesaler, which has been instrumental in connecting Roberts Company with Upside. AWG’s involvement ensures that the program aligns with the broader goals of AWG’s member retailers.

This partnership positions Roberts Company to benefit from Upside’s technology-driven approach to customer engagement, delivering incremental profits through a more personalized, rewards-based shopping experience.

About Roberts Company and AWG:

• Roberts Company operates Corner Market and Grocery Depot stores across Mississippi.
• AWG serves over 1,100 member companies and 3,500 locations across the U.S., with 2023 consolidated sales reaching $12.4 billion.